Tinnitus Hyperacusis Hyper Ears Family History

Bald people don’t go around saying they have alopecia.

Tinnitus and hyperacusis are family.

Hyperacusis is the forgotten fraternal twin of Tinnitus.

Tinnitus is like Marsha, the oldest sister on The Brady Bunch. Hyperacusis is Jan, the ignored middle sister.

Jan whines: Marsha, marsha, marsha. Why is it all about Marsha? Why won’t anybody pay attention to me?

Hyperacusis whines: Tinnitus, tinnitus, tinnitus. Why is it all about Tinnitus? Why won’t anybody pay attention to me?

Tinnitus: Sure, Hyperacusis. People barely know who I am. How are they supposed to know about you?

The first recorded evidence of tinnitus is from ancient Mesopotamian tablets. Hyperacusis was identified in the 1990’s. If I tell people today I have tinnitus, sometimes they know what it is. Sometimes they say, “Oh, I had that once.” I think, don’t punch them in the nose, don’t punch them in the nose…

If I tell people I have hyperacusis, nobody knows what it is. Hyper what? How do you say that? How do you spell that? Never heard of it.

Marketing 101

Use name easy to say, spell, recognize and remember. Do you know how many times I’ve had to look up how to spell alopecia (baldness) for my blog, FB and twitter? I still don’t know how to say it. It’s 2017. Tinnitus and hyperacusis are not easy to say, spell, recognize or remember.

For raising awareness and consumer target market, hyper ears makes sense. The terms tinnitus and hyperacusis would still be used as needed for science, diagnosis, therapy, etc.

But we all have hyper ears. If we have tinnitus and/or hyperacusis. Both hyperactive hearing system; both too much sound. Both similar coping tools, aids and therapies. Fraternal twins. We are family.

Its 2017.  Isn’t it time? Hyper ears. All for one, one for all?

Jan’s Book Portfolio

Jan L. Mayes MSc writes horror fiction and non-fiction, and is an international Eric Hoffer Award winning author, blogger and audiologist specializing in noise, tinnitus-hyperacusis, hearing health education and plotting murders. Her writing has been featured at Tinnitus Today, Communique, silencity.com and The Horror News Daily.